Rixos Premium Dubai is situated at the heart of Dubai's popular urban destination, Jumeirah Beach Residence (JBR). The 35-storey beach hotel overlooks the world's largest Ferris Wheel, The Dubai Eye, and is within close proximity to popular shopping and nightlife destinations such as The Walk, Dubai Marina Mall, Mall of the Emirates and the city's buzzing highway, Sheikh Zayed Road. The impeccable crystal design of the tower is an architectural landmark transforming the cityscape of JBR. Set out closest to the shoreline, Rixos Premium Dubai features a private beach as well as a variety of trendy dining choices and state of the art conference and banquet venues. What's more, we offer guests the pleasure of luxury shopping at concept retail stores such as Rodeo Drive, Via Rodeo and Ocean Drive.