The hotel operates both as a boutique hotel with luxurious accommodation and a budget conscious hotel with affordable rooms that offers various facilities. The hotel offers a shop and a bar called Studio 29.

This centrally located hotel, in Reykjavik, in the oldest postal code and occupies the 4th floor of a recent building. The hotel is in a short walking distance from the downtown, where guests can find the Icelandic opera, the national theatre and the culture house as well as many galleries, museums, clubs and cafes.