Rixos Premium Dubai JBR is situated at the heart of Dubai's popular urban destination, Jumeirah Beach Residence. The 35 storey beach hotel is close to popular shopping and nightlife destinations within the city. The impeccable crystal design of the tower is an architectural landmark transforming the cityscape of JBR. Set out closest to the shoreline, Rixos Premium Dubai features a private beach as well as a variety of trendy dining choices and state of the art conference venues.