The city hotel opened in 2007 and offers 52 rooms in 4 categories, including Standard rooms, Deluxe rooms, Junior suites and Loft suites, all of which are non-smoking. Facilities on offer to guests at this hotel include a lobby with 24-hour reception and check-out service, hotel safe, lift access, a bar, breakfast room and laundry service. The lobby like the rest of the hotel is chic, modern and stylish, a great example of Icelandic contemporary interior design.

This design hotel is located in the city centre of Reykjavik, next to the city's main shopping street, Laugavegur.

The hotel has a smart, stylish breakfast room on the ground floor.