Built in 2009, the resort, a place of distinctive flair and character, aims to cater to a hip, young clientele with unique and discerning styles. Located on the most prime beach front at the upper northern part of Patong Beach, the hotel commands spectacular views overlooking the white sandy beach and sparkling turquoise water of the Andaman Sea. In addition to a lobby area with 24-hour reception and check-out services, facilities available to guests at this 123-room design hotel include a safe, currency exchange facilities and lift access, as well as a bar, pub, disco, games room, restaurant and WLAN Internet access. Room and laundry services are provided (the latter for a fee), and guests arriving by car may use the hotel's parking facilities.

This hotel is located on the most prime beachfront at the upper northern part of Patong. Restaurants are about 5 minutes' walk away and the hotel is just 45 minutes south of Phuket International Airport