This unique 80-guestroom property, spread over four floors with seven inspiring event spaces, destination restaurant and bar, is the shared aesthetic ideal of Andy Thrasyvoulou and New York designer Karim Rashid. Built in 2008, the air-conditioned building comprises a lobby, 24-hour reception and check-out service, café and conference facilities. Guests can also make use of a hotel safe, lift access and WLAN Internet access. Room service and laundry service are available for a fee.

Strategically located in the North Laine area, next to the Pavilion and the Dome, the hotel is approximately a 10-minute stroll away from the seafront and Brighton railway station with connections to London (around a 45-minute journey). Brighton's pebble beach is also close by. The bus station is approximately 2 minutes by public transport away. Brighton town centre with restaurants, shops, pubs/bars, discos/clubs is about an 8-minute walk from the hotel. London Gatwick Airport and London Heathrow are approximately 37 km and 106 km away respectively.

The hotel offers a delicious continental buffet breakfast with fresh juices, mouth watering pastries and a wide selection of offerings. Lunch à la carte is also served, as are perfect evening cocktails.