The hotel offers style and comfort with space and convenience in its 67 serviced apartments, which are an excellent option for short and long-term stays. The accommodation units provide the corporate and leisure traveller with a flexible and homely alternative to the traditional hotel stay. Facilities include a lobby with a 24-hour check-out service, a hotel safe, lift access, a laundry service and a car park.

Located in an excellent central location beside the famous and award-winning Bullring Shopping Complex, the family-friendly city hotel is within walking distance from New Street train station. Broad Street and The Arcadian are close by, where guests will find the best of Birmingham's shops, restaurants, bars and nightlife. Digbeth bus station is approximately 700 m from the business hotel and Cannon Hill Park is a 20-minute walk away. Nearby places of interest include Cadbury World (15 minutes by car), the botanical gardens (5 minutes), Aston Villa FC (10 minutes) and the town of Warwick (an hour's drive). The aparthotel is around 17 km from Birmingham International airport and approximately 35 km from Coventry Airport.